1. Grammarly Not every marketer has perfect language skills. As marketers, we often have to double as content writers, producing content from short ad copies to long-form articles. It can be challenging when it comes to proofreading our content. Fortunately, there is...
Facebook started rolling out the Reach and Frequency (R&F) campaign option since the end of 2014, and it’s now available to most advertisers. Is this buying option right for your business? Let’s dive right in. In this article, we’ll discuss the key features of R&F campaigns, exploring when they’re right (or not) for you, and what not to do when you run them.
It is a time when the attention span of consumers is reducing. Like fast food, information is consumed in bite sizes, on the go and on demand. From entertainment to current events, phone conversations or web surfing; the consumer is only interested with the ‘highlights’. The power of attraction is in the hands (or should I say eyes) of the consumer. This creates a unique challenge for both the creatives and marketers. Towards this effort, trends have evolved to recapture and establish subliminal ‘product’ pictures in the mind of the consumer. This evolution is evident in today’s current graphic design trends.
Carpit is a revolutionary App designed to fill the gap for tyre servicing in Malaysia.
Facebook recently created two new useful features. Discover how companies and advertisers could benefit from those tools.
We’ll start presenting you Convos, the innovative chatbot that can be used within Facebook.
Have you heard about “A/B testing” or “split-testing” before?
Split testing allows you to test a variety of versions from your website pages or online ads. With A/B testing, you will know which version has the greatest impact on customers, which one has the best results and performance.
Could Malaysians start their day without having the need to use our Smartphones?
Internet has become a crucial part of Malaysians’ daily life and activities.
Gone were the days we had to be home or at the office to access Internet.
Google analytics is an amazing tool that allows you to track and measure hits on your website or application from various sources.
In as much as it tracks all this hits, it doesn’t necessarily tell you if your business is doing well.
Conversion rate optimisation (CRO) is no longer what it used to be. These days, you can’t achieve optimum results having implemented a poor UX.
Email is not an old tool as some might think. It is clearly one of the most relevant channels among your marketing strategy. And an underestimated one ; only 29% of marketers calculate the ROI of email marketing. However, it remains the most powerful tool in terms of conversions.
SEO is a marketing science you shouldn’t underestimate.
For a lot of business owners and even digital marketers, SEO is a complete grey area. It’s a huge part lot of people postpone because it seems so big that you don’t know where to start. Big mistake.
If you operates on a niche market, your clients have very specific needs. Usually, as it is a niche, your customers will have homogeneous behaviors. As the clientele is very targeted and defined, a niche market is more profitable than mass markets.
Twitter is introducing a new option to let advertiser optimize their website conversion. Basically, Twitter ads let you drive traffic to your website but now, brands will be able to access a new type of ads: Website Conversions ads.
Using paid advertising is the easiest and fastest way to reach your audience on social media and to grow your communities. Social media like Facebook also made it mandatory for brands to use paid by limiting organic reach.
Like a lot of companies running digital marketing campaigns, you are most likely experiencing issues with Google Analytics tracking. And you might have heard a magic word: UTM parameters.
They provide a good solution but they are not perfect.
In this infographic you will find 13 stats that are always good to keep in mind when you think about digital marketing.
The most surprising stats for us are the following:
– Stat number 1: 68% of the small business that have a website, have a responsive one.
Millennials are over connected: they spend roughly 6 hours every day checking email. Therefore there is a huge opportunity for brands to engage this audience via email marketing. However the approach has to be different.
In June Facebook announced an update on the display on the Timeline. The giant wants his platform to focus more on friend’s interactions. The new rule would actually be to promote friends posts more than brand pages’ updates.
Mataris the new digital agency in Kuala Lumpur
We are thrilled to officially announce the creation of Mataris, the new digital marketing agency.