Guardian – Enhancing the Performance marketing.
Guardian is the largest pharmacy network in Malaysia and needs to stay top of mind among his target in a competitive market. Guardian primary objectives was to optimized the ROI of the performance marketing channels
Guardian wasn’t reaching the full potential of their Acquisition channels.
|Low performing marketing channels||Incomplete marketing mix||Marketing efforts were not data driven|
Mataris came up with an revamped acquisition strategies to better benefits from guardian’s data.
|Rethink the Acquisition mix and Open new channels||Implement systematic AB testing strategy||Focus and optimize the Remarketing funnel|
Performance Marketing – A success story.
Working on a mix approach of Acquisition and remarketing paired with an AB Testing strategy Mataris managed to bring Guardian performance level to a whole new level.
|Display Revenue multiplied by 4.||CPC decreased across all channels by 70%.||
CPA decreased by 15%
Repurchase rate increased by 10%