Horace is the European leading e-commerce website for men’s grooming products.
- Increase revenue from paid channels.
- Assist Horace to launch its own line of grooming products and make it a success.
Mataris plan of actions
- Mataris focused on the acquisition strategy on Facebook to leverage on the existing community and benefit from the extensive targeting options to reach a relatively small segment of users (men between 20-45 interested into grooming products).
- We increased the onsite traffic to grow the database, collect more data to retarget users and ultimately drive more sales.
- Mataris created a dedicated campaign for the launch of Horace’s products (dedicated landing page to collect emails, content articles, Facebook contest, commercial operation).
Building effective and creative Social Media Campaigns.
Examples of Horace’s Facebook campaigns created by Mataris.
More than 50 campaigns have been launched for Horace with systematic AB testing strategy (copy and pictures) and targeting up to 10 custom audiences.
What do they think of us?
“Before I started working with Mataris, I did not realise the importance of Facebook on my revenue.
It has now become one of the most significant acquisition channel for my company”